The digital marketing landscape is undergoing a seismic shift. As artificial intelligence reshapes how search engines understand and rank content, businesses that fail to adapt risk becoming invisible to their target audiences. AI SEO isn’t just another buzzword—it’s the foundation of modern search marketing strategy.
Something’s Off with Your Plumbing Enquiries… But It’s Not You You’ve probably noticed it. Your website’s still online. Your rankings haven’t tanked. But the phone? Much quieter than usual.
If you’re using Google AdSense to earn money from your website, you’ve probably noticed your income can go up and down without much explanation. But now, Google has introduced some newer ad formats—like Auto Ads and something called Ad Intents—that could help you earn more if you use them the right way.
Google’s latest AI Overview update has significantly reshaped how businesses show up in search results. For local, service-based industries like concrete repair, flooring, driveways, or construction services, these changes matter more than ever.
Experts Break Down Google’s Latest AI & Ads Shake-up: Here’s What You Need to Know A panel of industry experts sat down to talk about the latest Google updates, and the main takeaway is clear: things are changing fast.
Let’s be honest. Does your Google Ad budget feel like it’s evaporating faster than a puddle in a heatwave? You meticulously set your daily spend, but the number of clicks you get in return seems to shrink month by month.
The AI arms race is getting another heavy hitter. Elon Musk has officially put a date on it: xAI’s Grok 4 is launching on Tuesday, 9 July.
You need an answer, so you type a question into Google, and… poof. A wall of blue links appears. You open five, six, or maybe ten tabs, jumping between them to piece together the information you need. Planning a trip? That’s 10 more tabs for hotels, trains, and “best places to visit.”
If you run a website with Google AdSense, you need to know about a new feature on Google. It’s that colourful box that now often appears at the very top of search results, where its AI generates a neat summary to answer your question directly. Google calls it “AI Overviews.”
A group called the Independent Publishers Alliance has filed an antitrust complaint with the European Commission and the UK’s Competition and Markets Authority (CMA) against Google, according to a report by Reuters.
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