In recent months, the world of search optimisation has been flooded with new terms. AI SEO, AEO, GEO, LLM optimisation, and many other labels are being promoted as the next essential step for online success. For many website owners, marketers, and businesses, this constant flow of new language has created confusion and anxiety. There is a growing fear that traditional SEO is no longer enough and that without adopting new AI-focused tools or strategies, visibility in search results will disappear.
Cloudflare’s Bold Move: Pay-Per-Crawl for a Faster, Smarter Web Cloudflare has launched a new feature called Pay-Per-Crawl. It lets website owners decide if search engines or AI bots can access their site’s content.
The way people search online is changing fast. One of the biggest shifts is something called AI Overviews. It’s not just another small Google update—it’s a whole new way of showing information on the search page.
If you’re wondering how to get your content showing up in Google’s new AI Overviews, you’re not alone. These AI summaries are starting to appear more and more in search results, and naturally, every site owner and content creator wants to be featured there.
A new battle line has been drawn in the ever-evolving landscape of the internet. Cloudflare, a company that provides critical infrastructure for a vast portion of the web, has just handed website owners a powerful, simple tool: a one-click button to block Google from using their content to train its AI and generate its “AI Overviews.”
There’s a quiet storm shaking up the internet—and it’s wearing the Google logo.
Think keywords are all that matter in SEO? Think again. You could write the world’s best blog post or craft the slickest landing page, but if your site is a technical mess, Google might never even see it.
Have your HVAC leads dipped lately—even though your site looks the same and your rankings haven’t changed much? You’re not imagining it.
Something’s Off with Your Plumbing Enquiries… But It’s Not You You’ve probably noticed it. Your website’s still online. Your rankings haven’t tanked. But the phone? Much quieter than usual.
If you’re using Google AdSense to earn money from your website, you’ve probably noticed your income can go up and down without much explanation. But now, Google has introduced some newer ad formats—like Auto Ads and something called Ad Intents—that could help you earn more if you use them the right way.
Google’s latest AI Overview update has significantly reshaped how businesses show up in search results. For local, service-based industries like concrete repair, flooring, driveways, or construction services, these changes matter more than ever.
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