Published by NewsPR Today | July 2025
If you’re wondering how to get your content showing up in Google’s new AI Overviews, you’re not alone. These AI summaries are starting to appear more and more in search results, and naturally, every site owner and content creator wants to be featured there.
The good news? Google hasn’t changed its core approach. Their message is still the same: create original, helpful content that serves real people, not just algorithms. Below, we’ll walk through exactly what Google recommends (word-for-word from their May 21, 2025 update) to help your content stay relevant in this new AI-driven version of Search.
Focus on Unique, Valuable Content for People
This isn’t new advice, but it’s more important than ever: your content has to help people.
That means skipping the generic, surface-level posts that already exist a hundred times over. Ask yourself, “Is this something people would genuinely find useful, or am I just rewording what’s already out there?”
In AI Overviews, Google’s system is trying to answer more specific and complex questions, things like comparisons, deeper explanations, or follow-ups. So if your article goes beyond the basics and delivers real value in plain language, you’re already giving yourself an edge.
Provide a Great Page Experience
You might have amazing content, but if your website is clunky, slow, or hard to read, it won’t matter.
People need to be able to find your main content easily, without digging through pop-ups or distractions. Your site should work well on both desktop and mobile, load quickly, and highlight the most important information. Google still takes user experience seriously, and now it matters just as much for AI overviews as it does for regular search results.
Related Article: In the War for Web Traffic, Cloudflare Gives Publishers a New Weapon Against Google AI
Ensure Google Can Access Your Content
This part is simple but often overlooked: make sure Google can read your content.
That means:
- Don’t block Googlebot with your
robots.txtfile. - Don’t use “noindex” on important pages.
- Make sure your server returns a proper 200 (OK) status code.
- Put your content in plain HTML, not just hidden behind JavaScript or user actions.
If Google can’t access it, it can’t include it in search—AI or otherwise.
Manage Visibility with Preview Controls
You have some control over how your content shows up in search, especially when it comes to AI snippets. If you want to limit how much of your content Google can show, you can use tags like
nosnippetdata-nosnippetmax-snippetnoindex
But just a heads-up: the more restrictive you are, the less likely your content is to be featured in AI Overviews. Use these tools carefully, especially if visibility is your goal.
Related Article: Google’s AI Overview Algorithm: Simple SEO Strategy Guide for Concrete Services
Make Sure Structured Data Matches the Visible Content
If you’re using structured data (like schema markup), double-check that it reflects what’s actually on the page.
Google doesn’t want hidden or misleading data in your markup. Everything in your structured data should match the visible content your users see. And always validate it using Google’s tools. Done right, this helps Google understand your content better and may make it eligible for enhanced listings.
Go Beyond Text for Multimodal Success
Search is no longer just about typing words. People are snapping photos, uploading screenshots, or using voice to search—and Google is using AI to respond across all these formats.
To stay visible in that world, support your content with good visuals. Include high-quality images, videos, and other media where it makes sense. Also, if you run a local business or sell products, keep your Google Business Profile and Merchant Center details up to date. That makes your content more useful and discoverable when people search with more than just text.
Understand the Full Value of Your Visits
One thing Google pointed out: users who land on your site from AI Overviews tend to be more engaged. They stay longer, explore more, or take meaningful actions.
That’s why you shouldn’t just obsess over traffic volume or click-through rates. Start tracking what visitors do once they’re on your site. Whether it’s signing up, buying something, or just reading more pages, those deeper signals can tell you a lot more about how well your content is performing.
Evolve with Your Users
Search behaviour keeps changing. Years ago, we were focused on “10 blue links”. Then came mobile-first design, voice search, and now AI-powered results. Google’s AI Overviews are just the next step in that evolution.
The takeaway? Stay flexible. Pay attention to how people are using search and adjust your content to match. If you’re meeting user needs in new formats, Google will keep showing your site.
Final Thoughts
You don’t need to chase hacks or gimmicks to show up in Google’s AI Overviews. You just need to do what Google has been asking for all along: create content that people want, make it easy to access, and keep the experience clean and useful.
Stick to the basics—done right—and your content has a real shot at showing up in this new era of AI-powered search.
