Published by NewsPR Today | July 2025
Google’s latest AI Overview update has significantly reshaped how businesses show up in search results. For local, service-based industries like concrete repair, flooring, driveways, or construction services, these changes matter more than ever.
What Changed with Google’s AI Overview?
AI-Powered Summaries Dominate Top of Search: Instead of showing 10 blue links, Google now often shows a big, colourful AI-generated summary at the top. Your business might not show up there, even if you’re the most relevant local expert.
Local SEO Got Smarter: AI overviews tend to favour authority, clarity, and freshness. This means Google uses signals like:
- Real-world reputation (reviews, mentions)
- Site structure and helpful content
- Expertise signals (E-E-A-T)
Related Read: Big Google Update: AI Search Expands in India & Major Tools for Advertisers
If You’re a New Business, Here’s How to Compete
E-E-A-T for New Concrete Businesses
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Think of it as Google’s way of checking if you’re a real, skilled concrete contractor.
Simple SEO Strategy for Concrete Services
1. Focus on Local Search
Google Business Profile is your most important tool:
- Fill out every section completely
- Upload high-quality photos of your work
- Collect customer reviews regularly
- Post project updates monthly
Location-Based Content:
- Create pages for each city you serve
- Use phrases like “concrete contractors in [Your City]”
- Include local landmarks and neighborhood names
- Target “near me” searches
2. Answer Customer Questions
People commonly ask:
- “How much does a concrete driveway cost?”
- “How long does concrete take to dry?”
- “What’s the difference between concrete and cement?”
- “Can concrete be poured in winter?”
Create simple, helpful pages that answer these questions with your expertise.
3. Create Problem-Solving Content
Common Issues:
- Cracked driveways and how to fix them
- Choosing the right concrete for different projects
- Maintenance tips for concrete surfaces
- Weather considerations for concrete work
4. Technical Website Improvements
Speed and Mobile:
- Your website must load quickly (under 3 seconds)
- Works perfectly on phones and tablets
- Easy navigation with clear contact buttons
Local SEO Basics:
- Include your city name in page titles
- Add your address to every page footer
- Create separate pages for different services
- Use local phone numbers, not toll-free numbers
Making Your Content AI-Friendly
Structure Your Information
Use clear headings and bullet points like this guide does. AI systems prefer organized, easy-to-read content.
Write Like You Talk
Instead of “We provide comprehensive concrete installation solutions,” write “We install driveways, patios, and foundations.”
Include Specific Details
- Exact service areas you cover
- Types of concrete you work with
- Typical project timelines
- Price ranges when possible
Measuring Success
Track These Numbers
- Google Business Profile views and calls
- Website visitors from your local area
- Review ratings and quantity
- Phone calls and form submissions
Monthly Actions
- Post project photos to Google Business Profile
- Ask satisfied customers for reviews
- Update your website with new projects
- Check your local search rankings
Simple Implementation Steps
Week 1: Google Business Profile
- Complete all profile sections
- Add 20+ photos of your work
- Set up a review request system
Week 2: Website Basics
- Create service pages for each concrete type
- Add customer testimonials
- Include clear contact information
Week 3: Local Content
- Write simple guides answering common questions
- Create city-specific service pages
- Add local landmarks and references
Week 4: Reviews and Citations
- Set up the review collection process
- List business on local directories
- Join local business associations
Key Takeaways
- Quality over quantity—better to have great content about your actual work than lots of generic pages
- Local focus—Target your immediate service area rather than trying to rank nationally
- Real experience—share actual projects and solutions you’ve provided
- Mobile-first—Most customers search on phones, so your website must work perfectly on mobile
- Patience—SEO takes 3-6 months to show results, but the investment pays off
Common Mistakes to Avoid
- Keyword stuffing—Don’t repeat “concrete contractor” in every sentence
- Generic content—Avoid copying content from other websites
- Ignoring mobile—your website must work on phones
- No local focus—don’t try to rank for areas you don’t serve
- Poor photos—low-quality images hurt your credibility
The key to success in 2025 is creating helpful, genuine content that serves your local customers while building trust through real experience and expertise. Focus on being the best concrete contractor in your area, and the SEO results will follow.
