At NewsPR Today, we provide professionals with the knowledge, resources, and tactics they need to produce content that has a significant impact. Learn how to create engaging content that resonates and produces results for everything from blogs and videos to social media and press releases.
The way that people discover information online is quickly changing. Traditional search engines for a long time dictated the way content is made, favouring keyword-driven, link-rich, and technically optimized content.
A press release is an official statement delivered to members of the news media for the purpose of providing information, an official statement, or making an official statement.
Remember when writing online content meant just picking a few keywords, stuffing them into a blog post, and hoping Google would pick it up? Those days are gone. Search engines have grown up, and so have the rules of the game.
Feeling like you’re trying to nail jelly to a wall? That’s digital marketing for you. One minute, you’ve finally got to grips with the latest Google update, and the next, generative AI comes along and flips the whole table. It’s a lot, and it’s easy to feel like you’re permanently on the back foot.
You know the feeling. The cursor blinks on a blank page. You have a vague idea of what you need to write, but the path from A to B is foggy at best. So you just start, hoping for the best.
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