In recent months, the world of search optimisation has been flooded with new terms. AI SEO, AEO, GEO, LLM optimisation, and many other labels are being promoted as the next essential step for online success. For many website owners, marketers, and businesses, this constant flow of new language has created confusion and anxiety. There is a growing fear that traditional SEO is no longer enough and that without adopting new AI-focused tools or strategies, visibility in search results will disappear.
If your traffic suddenly took a nosedive last month, you’re not alone. Thousands of site owners, from bloggers to small businesses, felt the impact of Google’s June 2025 Core Update. Some saw drops overnight.
Remember when writing online content meant just picking a few keywords, stuffing them into a blog post, and hoping Google would pick it up? Those days are gone. Search engines have grown up, and so have the rules of the game.
Google’s June 2025 Core Update Has Finally Finished Rolling Out. After 16 days of ranking fluctuations that kept the SEO community glued to their analytics, Google has confirmed that the June 2025 core update is officially complete.
You know the feeling. You find the perfect search result, click the link, and hit a wall of text. The answer you need is buried somewhere in there, but finding it feels like a chore.
While we dream of AI shoppers, regulators are waking up to a data nightmare. Just as we’re all starting to daydream about having an AI personal shopper find us the perfect pair of jeans, a dose of cold reality has landed on our doorstep.
Imagine: You’re looking for a great set of noise-cancelling headphones. Instead of getting lost in the maze of online reviews and endless product pages, you just have a conversation.
Ever wonder how some local businesses always seem to be the first ones you see on Google? It’s not just luck. Google has a way of picking favourites, and they’ve recently made it clearer how you can become one of them.
If you want your website to show up higher on Google, maybe Bing, or other search engines? Cool! Two really important ideas can help: link reputation and link equity.
If you ever look at how your website performs on Google—clicks, impressions, rankings—chances are you’re using tools that rely on something called the Search Analytics API. It’s what powers a lot of SEO dashboards and traffic reports.
The internet is always changing, and that means how people find things online is changing too. “SEO,” which stands for Search Engine Optimization, is the art of making your website or content easier for people to find on search engines like Google.
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