Published by NewsPR Today | July 2025
If your traffic suddenly took a nosedive last month, you’re not alone. Thousands of site owners, from bloggers to small businesses, felt the impact of Google’s June 2025 Core Update. Some saw drops overnight.
Others noticed their usual top-ranking pages quietly slipping into page two or worse.
So, what changed?
This update focused heavily on surfacing genuinely helpful, experience-based content. Thin posts, AI-written fluff with no personal touch, and sites that lacked authority were the biggest losers.
But here’s the upside. You don’t need to be an SEO expert to recover.
In this post, you’ll find 10 beginner-friendly SEO strategies that are easy to follow, even if you’re new to the game.
1. Update Old Posts That Used to Rank
Start by checking your site’s traffic in Google Search Console. Look at which pages were doing well before June, then spot the ones that recently dropped.
Update those pages. It might mean:
- Fixing outdated links
- Adding fresh examples or quotes
- Tightening your intro
Google rewards current, well-maintained content. Even small updates can bring old posts back to life.
Related Article: The Human-AI Partnership That’s Redefining SEO Success in 2025
2. Improve Your Website Speed
A slow site hurts your rankings, especially on mobile. You don’t need technical skills to fix this.
Try the following:
- Compress large images
- Remove unnecessary plugins
- Use tools like PageSpeed Insights to get a performance report
Most users leave if your page takes longer than three seconds to load. Google notices that.
3. Show Real Experience
Google wants content written by people who have lived the topic. This is where E-E-A-T comes in: Experience, Expertise, Authoritativeness, and Trust.
You can do this by:
- Adding an author bio at the bottom of each post
- Mentioning your first-hand experience (“I tested this for two weeks…”)
- Linking to your professional social profiles
This not only helps Google understand who you are, but it also builds reader trust.
Related Article: OpenAI’s New Plan: Shop Directly Through ChatGPT!
4. Use Original Images and Screenshots
Stock images are everywhere, and Google knows it.
Instead, include:
- Screenshots of the tools you use
- Charts made in Canva or Excel
- Candid photos related to your topic
Real visuals give your content credibility. Plus, they help readers trust that you know what you’re talking about.
5. Target Specific Long-Tail Keywords
Trying to rank for broad terms like “SEO tips” will only frustrate you.
Instead, go niche with phrases like
- “How to recover traffic after Google update”
- “Simple SEO tips for beginners 2025”
Use tools like Ubersuggest, Answer the Public, or just Google your topic and see what questions pop up in the “People Also Ask” section.
6. Add Simple Schema Markup
Schema helps Google understand your content better and may even earn you a rich result in search.
If you’re new to this, focus on:
- FAQ Schema for Q&A posts
- How-To Schema for tutorials
- Author Schema to show who wrote the post
You can generate it easily using Merkle’s Schema Generator and paste it into your site’s HTML or use a plugin if you’re on WordPress.
7. Write with AI Overviews in Mind
Google is experimenting with AI-generated summaries. To be featured in these, keep your writing clean and helpful.
Do this by:
- Using clear, question-based headings
- Answering questions within the first two to three sentences
- Keeping your paragraphs short and on point
You don’t need to write for robots; just make your content easier to scan and understand.
8. Add Internal Links Strategically
When you publish a new post, link back to older ones. And update your old content with links to new posts.
Use descriptive anchor text. For example:
- ✅ “Learn how to write SEO-friendly titles.”
- ❌ “Click here”
This keeps readers on your site longer and helps search engines discover more of your content.
9. Monitor Google Search Console Weekly
Check your top pages and keywords regularly. Some things to look for:
- High impressions but low clicks: tweak your title or meta description
- Pages that dropped suddenly: reoptimize or update the content
- Top queries: create new content based on them
You don’t need a full analytics setup. Just watching GSC alone can give you huge insights.
10. Promote Every Post You Publish
Publishing isn’t the final step. Promotion is what gives your work legs.
Here’s how:
- Share snippets on X (Twitter) with hashtags like #SEO2025 or #GoogleUpdate
- Post quick tips on LinkedIn
- Join relevant communities on Reddit or Facebook
The more signals you send out, the more likely people—and Google—will notice your content.
Final Thoughts
The June 2025 update was tough, but not impossible to recover from. Google is leaning into content that’s real, useful, and based on genuine experience.
Even if you’re new to SEO, you can make progress. You just need to stay consistent, follow data, and keep learning. Start with two or three tips above and expand from there.
You don’t need a team. You don’t need expensive tools. You just need the right habits.
