In recent months, the world of search optimisation has been flooded with new terms. AI SEO, AEO, GEO, LLM optimisation, and many other labels are being promoted as the next essential step for online success. For many website owners, marketers, and businesses, this constant flow of new language has created confusion and anxiety. There is a growing fear that traditional SEO is no longer enough and that without adopting new AI-focused tools or strategies, visibility in search results will disappear.
Experts Break Down Google’s Latest AI & Ads Shake-up: Here’s What You Need to Know A panel of industry experts sat down to talk about the latest Google updates, and the main takeaway is clear: things are changing fast.
Let’s be honest. Does your Google Ad budget feel like it’s evaporating faster than a puddle in a heatwave? You meticulously set your daily spend, but the number of clicks you get in return seems to shrink month by month.
The AI arms race is getting another heavy hitter. Elon Musk has officially put a date on it: xAI’s Grok 4 is launching on Tuesday, 9 July.
You need an answer, so you type a question into Google, and… poof. A wall of blue links appears. You open five, six, or maybe ten tabs, jumping between them to piece together the information you need. Planning a trip? That’s 10 more tabs for hotels, trains, and “best places to visit.”
If you run a website with Google AdSense, you need to know about a new feature on Google. It’s that colourful box that now often appears at the very top of search results, where its AI generates a neat summary to answer your question directly. Google calls it “AI Overviews.”
A group called the Independent Publishers Alliance has filed an antitrust complaint with the European Commission and the UK’s Competition and Markets Authority (CMA) against Google, according to a report by Reuters.
A practical, research‑backed field guide to SEO, AIO, GEO, AEO & SXO
We’ve all been there. You get a 20% off voucher for something you literally just bought. Or a push notification about a new feature that has absolutely nothing to do with you. It’s more than just a minor annoyance; it’s a completely wasted opportunity for the brand.
If you’ve recently gone down the rabbit hole searching for the best automation tools for your consultancy, you have my sympathy. The results are, to put it mildly, all over the place.
Let’s be real for a second. You’ve poured blood, sweat, and probably too much coffee into your website. The content is solid, the traffic is trickling in, and you finally got that AdSense approval email. But when you check your earnings, the numbers are… well, a bit rubbish.
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