Published by NewsPR Today | July 2025
If you’re using Google AdSense to earn money from your website, you’ve probably noticed your income can go up and down without much explanation. But now, Google has introduced some newer ad formats—like Auto Ads and something called Ad Intents—that could help you earn more if you use them the right way.
Let’s break this down in simple terms.
So, What Are Auto Ads and Ad Intents?
Auto Ads are Google’s way of automatically placing ads on your site—no need to figure out where to put them yourself. It uses AI to decide where ads should go and what types to show, based on what your visitors are reading or doing.
The newer part is Ad Intents. These are smart links that show up inside your content. When someone clicks on them, a small window opens with search-results, including ads. It feels natural, like part of the content, so people are more likely to click. And yes, you make money when they do.
Why This Matters for Your AdSense Earnings
These features are designed to increase what’s called RPM, or “Revenue Per Mille.” That’s just a fancy way of saying how much money you earn for every 1,000 views. The more relevant and better-placed the ads are, the more clicks you’ll get—and the more you’ll earn.
For example, if someone is reading an article about home renovation and they see a helpful link about bathroom remodel costs (which is an ad), they’re more likely to click. That’s a win for both them and you.
Placement Still Matters—Even with Auto Ads
Just because Google’s placing your ads doesn’t mean you can’t fine-tune things. Try adjusting settings in your AdSense account to test where ads appear. Ads placed inside your content or near the top of the page usually get better results. If your site runs on WordPress or Blogger, these changes are pretty easy to make.
Also, sticky ads—those little ones that stay on the screen as you scroll—can work well too, as long as they’re not annoying.
Don’t Overload Your Site, But Mix Things Up
You don’t want your site to look like a billboard, but using different ad types can help boost earnings. Ad Intents work great when paired with video ads or native ads (the ones that look like part of your content). Video ads often pay more, and native ads feel less intrusive, so visitors don’t mind them.
Interstitial ads—the full-screen ones—can be useful, but use them sparingly. Nobody likes too many pop-ups.
Keep Visitors Around Longer
One of the easiest ways to improve your ad revenue? Keep people on your site longer. The longer they stay, the more ads they’ll see.
This doesn’t mean tricking them—it means offering genuinely useful content. Try linking to other articles on your site, writing in a friendly tone, and making sure your site loads fast. If it takes forever to open, people bounce—and that’s money lost.
Refresh Ads Without Being Annoying
You might’ve heard about ad refreshing. That’s when an ad reloads itself while someone is still on the page, showing a new one without the visitor doing anything. It can increase your revenue, especially on longer pages. But be careful—if you refresh too often, it can annoy users and hurt your site’s experience.
Use Your Data
Your AdSense dashboard has all the info you need. Check which pages make the most, which ad types get clicks, and how your RPM changes over time. Then tweak your setup based on what works. Don’t set it and forget it—small changes can lead to big improvements.
Final Thought: It’s Still About the Reader
Yes, ads are how you make money. But if your site feels too ad-heavy or looks spammy, people won’t come back. Google rewards websites that keep the user experience clean and helpful. So always ask yourself: Would I enjoy reading this page?
📰 Want more tips like this?
Visit our AdSense section on NewsPR Today for easy guides and real-life advice for publishers and bloggers.
