How to Add Google AdSense to Your WordPress Site with Site Kit – Updated Guide

Published by NewsPR Today | August 2025

Monetizing a website is a goal for many WordPress users, whether you run a personal blog, a news portal, or an online magazine.

Google AdSense remains one of the most trusted ways to turn website traffic into income.

But with every Google AdSense new update, the setup process gets a little more refined—and easier for beginners.

The Site Kit by Google plugin has been one of the most significant advancements in recent years. It eliminates uncertainty and enables you to integrate AdSense with your WordPress website without requiring you to write any code. This allows you to concentrate on your content while the plugin takes care of the technical aspects.

We’ll walk through the steps in this guide, examine the advantages of the latest Google AdSense update for publishers, and offer advice on how to increase your Google AdSense revenue.

Why AdSense and Site Kit Are the Perfect Match

Let’s examine why this combination is so effective before moving on to the steps.

• When users view or click on advertisements on your website, Google AdSense, an advertising platform, pays you.
• Google tools like Analytics, Search Console, PageSpeed Insights, and AdSense are integrated straight into your dashboard with Site Kit, a free WordPress plugin.

Here, automation is the true benefit. Previously, you would need to:

1. Obtain the snippet of AdSense code.
2. Use a different plugin or incorporate it into your WordPress theme.
3. Verify that it functioned on desktop and mobile devices, including AMP pages.

All of this is automated by Site Kit, ensuring a seamless and error-free setup.

Step-by-Step Guide: Adding AdSense to WordPress With Site Kit

Step 1: Install Site Kit by Google

1. Log into your WordPress dashboard.
2. Go to Plugins > Add New.
3. Search for Site Kit by Google.
4. Click Install Now, then Activate.

Once activated, Site Kit will appear in your dashboard menu.

Step 2: Set Up Site Kit

When you open Site Kit, click “Start Setup.”

• Sign in with your Google account (the same one you’ll use for AdSense).
• Follow the guided prompts to connect your site to Google Search Console. This gives you valuable search performance data right from your dashboard.

Step 3: Connect AdSense

After setup:

1. Go to Site Kit > Settings.
2. Under Connect More Services, find AdSense.
3. Click Connect Service and grant permissions.
4. If you don’t have an AdSense account yet, Site Kit will help you create one.

Site Kit will insert the AdSense code into your site automatically, saving you from manual coding.

Step 4: Enable Auto Ads

Log into your AdSense account and:

1. Go to Ads > Overview.
2. Turn on Auto ads.
   Auto ads use Google’s algorithms to place ads where they’re most likely to perform well.

Real-life tip: For most beginners, Auto ads are the quickest way to start earning without manually placing ad units. You can tweak ad placements later if you want more control.

Step 5: Wait for Approval

Your site will be reviewed by Google to ensure it meets AdSense policies. This includes:

• Having original, valuable content.
• Meeting program rules (e.g., no prohibited content).
• Having necessary pages like privacy policy and contact info.

The review process can take anywhere from a few days to a few weeks.

How the Google AdSense New Update Improves the Process

WordPress users now have an easier time onboarding thanks to the most recent Google AdSense update:

• Streamlined approval process using Site Kit and similar tools.
• Improved machine learning for better placement of auto ads.
• A more transparent dashboard that provides quick access to revenue, impressions, and click-through rates.
• Clearer alerts for policy violations so you can address problems before they have an impact on your income.

For example, if your ad layout violates new page experience guidelines, AdSense now flags it faster, helping you avoid revenue dips.

Common Problems and Fixes

Even with updates, some users face issues. Here’s how to solve them:

1. No ads after setup

• Check that Auto ads are enabled.
• Clear any caching plugins.
• Ensure the site is fully approved.

2. Site Kit says “Code placed” but no ads show

• Your site may still be under review.
• Check for policy alerts in your AdSense dashboard.

3. Low earnings

• Focus on traffic from higher-paying regions like the US, UK, and Australia.
• Create content in niches with higher ad rates (finance, tech, travel).

Boosting Your Google AdSense Earnings

Getting approved is only the beginning. Here’s how to grow your Google AdSense earnings over time:

1. Publish Quality Content

AdSense rewards sites that keep readers engaged.

• Write in-depth guides, tutorials, and news stories.
• Use visuals and short paragraphs for better readability.

2. Target the Right Audience

Higher ad rates often come from specific countries and industries.

• Use SEO strategies to attract the right visitors.
• Promote your content on platforms where your audience spends time.

3. Avoid Ad Overload

Too many ads can frustrate visitors and lower engagement.

• Let Auto ads manage placement, or set a reasonable limit for manual ads.

4. Monitor and Adjust

Use the AdSense dashboard to see:

• Which pages make the most money.
• Which ad types perform best.
• Whether changes in layout impact clicks.

Real-World Example: Small Blog, Big Improvement

A travel blogger with 20,000 monthly visitors installed Site Kit and enabled Auto ads.
In the first month:

• They earned around $45 without adjusting settings.
  After three months, by posting more in-depth destination guides and improving SEO, Google AdSense earnings rose to $130 per month.

This covered hosting costs and allowed reinvestment into better photography for the blog.

Why Site Kit is the Best Choice for Beginners

Without Site Kit, you risk:

• Misplacing ad code.
• Forgetting AMP integration.
• Losing time troubleshooting errors.

Site Kit ensures:

• Automatic, accurate code placement.
• Integration with other Google tools.
• Performance data available in WordPress.

Final Takeaways

• Use Site Kit to connect AdSense to your WordPress site quickly and safely.
• Keep up with each Google AdSense new update to stay compliant and maximize performance.
• Focus on creating valuable content and targeting the right audience to grow Google AdSense earnings.
• Be patient—the best AdSense results come with time, consistent publishing, and a reader-first approach.