Published by NewsPR Today | July 2025
Google made some significant changes in June 2025 that have an immediate impact on AdSense revenue. Nowadays, merely putting AdSense ads on your website and increasing traffic is insufficient to generate a healthy profit.
The good news is that by concentrating on your readers, you can improve your AdSense revenue. You can significantly increase your earnings by making a few minor adjustments to your AdSense ads based on what Google and your readers like.
Improve Your Content: Focus on Real Questions, Not Just Keywords
Google’s emphasis on helpful content is one of the most significant shifts in its operations. Instead of only counting keywords, the algorithm is now much better at identifying useful information. Therefore, try to address the actual questions your audience is asking rather than stuffing your content with large or well-known words.
However, how do you find those enquiries?
Start by looking at the “Queries” report in your Google Search Console. It displays the precise keywords people use to find your website. Next, go to sites like Reddit, Quora, or forums dedicated to your industry where your audience congregates. There are many genuine queries and issues on these platforms that people are looking for solutions to.
Your rankings and AdSense revenue can increase if your content provides clear, concise answers to these queries.
Related Article: That New AI Box on Google? It Could Be Hurting Your AdSense Earnings
Place Ads Where Eyes Naturally Go
Ad-filled sidebars are a thing of the past. Nowadays, the majority of internet users have “banner blindness,” which causes them to automatically ignore advertisements that are displayed on the edges of webpages. You might be losing a lot of money if your most crucial advertisements are in the generic header or sidebar.
Put your advertisements where readers are most likely to stop and interact to address this. Heatmaps, which display how users interact with your website, are available for free using programs like Microsoft Clarity or Hotjar. These tools provide you with a visual report that highlights the most popular clicks and scrolls.
For instance, a tech review website discovered that the majority of readers gave up on the article immediately after the second paragraph, which was where its main promise was stated. They experienced a 40% increase in clicks after relocating their advertisement to that precise location.
Have you ever chosen the ideal ad placements for your website using a heatmap tool?
Use Google’s Own Tools to Find Hidden Revenue
Making informed, data-driven decisions doesn’t require costly third-party software. You can use Google’s robust, free tools in your account to find lost revenue opportunities.
First, use the AdSense “Experiments” feature instead of speculating. You can test various ad formats, categories, or placements against one another with this tool, which functions similarly to A/B testing for everyone. AdSense conducts the test for you and makes it evident which version generates more revenue. In just one week, one small news site discovered that a slightly different ad layout increased revenue by 17%.
Google Ad Manager (GAM) provides more sophisticated control for publishers who are prepared to go further. GAM reveals precisely which pages, nations, or devices generate the highest revenue and which ones are underperforming, which is useful if you oversee several websites or seek more in-depth information. Using this information, you can:
- Concentrate your content updates on pages with a lot of traffic but little revenue from ads.
- Make more informed choices regarding the allocation of your marketing budget.
Have you ever attempted to increase your revenue using Google Ad Manager or AdSense Experiments?
Don’t Ignore the Cost of Not Following Privacy Rules
Google started enforcing its privacy policy more strictly in July, particularly for traffic coming from Europe. This can have a direct impact on your income; it’s not just a legal requirement. Google is compelled to display non-personalised ads, which typically have a significantly lower cost per thousand impressions (CPM) than personalised ones, if user consent is not properly obtained.
You must properly use Google Consent Mode v2 to safeguard your profits. This guarantees that the consent banner on your website integrates seamlessly with Google’s ad network, enabling you to display more valuable, tailored advertisements to users who provide their consent. Using a certified Consent Management Platform (CMP) is the simplest method to maintain compliance, allowing you to maximise European Union revenue while adhering to the regulations.
Bringing It All Together
To put it briefly, shortcuts are no longer rewarded by AdSense. It now prioritises user experience, trust, and quality. The aforementioned tactics are long-term methods that bring your website into line with the web’s future, not shortcuts.
By concentrating on assisting actual people and using data to inform decisions, you’re not merely addressing a brief decline in sales; rather, you’re creating a more robust and lucrative online business.
Try just one of these tactics for a week. The outcomes may surprise you.
Will you be implementing any of these on your website?
