In today’s digital landscape, artificial intelligence is changing how people find and consume information. Search engines powered by AI, chatbots, and virtual assistants are becoming the primary way users discover content. But here is something most content creators do not realize: AI systems are selective about which sources they trust and recommend. This selectivity is determined by what we call the AI Authority Score.
The notification hits your inbox or your social feed: “Google is rolling out a new core algorithm update.” For many site owners, those words trigger a wave of anxiety. It’s time to compulsively check analytics, brace for volatility, and pray the traffic chart doesn’t nosedive.
The “cha-ching” of a new sale is a great sound. It’s a sign that your marketing is working, your product is appealing, and your business is growing. But once that initial excitement fades, a critical question hangs in the air: What happens now?
Let’s be real for a second. We live in a world of spreadsheets. We track everything—clicks, conversions, cost-per-acquisition. So when someone starts talking about the “power of relationships” and “building connections,” it’s easy for the cynical part of our brain to ask, “That’s nice, but what’s the ROI? Show me the money.”
Customer engagement is a term you’ll hear in almost every conversation about modern marketing. It sounds impressive—but what does it really mean?
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