GEO and SEO are not the same thing. The Reason For This

We’ve all heard about SEO—Search Engine Optimization—as the classic way to boost your online visibility. But in 2025, a new term has become equally important: GEO, or Generative Engine Optimization. Though they both help your content get noticed online, they do it in different ways.

by Nitesh Gupta

Top 5 SEO Tools to Transform Your Marketing Strategy

Top 5 SEO Tools to Transform Your Marketing Strategy Let’s be honest, trying to do SEO without the right data is a bit like trying to bake a cake by just chucking ingredients in a bowl and hoping for the best. You might get lucky, but you’ll probably just make a mess. In the world of digital marketing, where every click counts, guesswork simply won’t cut it.

by Nitesh Gupta

Why Digital Employer Branding Matters More Than Ever

Let’s be honest. The power in the job market has shifted. Gone are the days when a simple job advert and a competitive salary were enough to attract the best and brightest. Today’s top candidates are discerning consumers, and the product they’re shopping for is their next career move.

by Nitesh Gupta

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