Brand strategist Ulli Appelbaum released a new book titled The Science of Brand Associations: Win Minds, Win Markets. This 114-page hardcover is the first in-depth guide focused entirely on brand associations—a core idea Appelbaum calls the “operating system” of marketing.
Let’s be honest, trying to do SEO without the right data is a bit like trying to bake a cake by just chucking ingredients in a bowl and hoping for the best. You might get lucky, but you’ll probably just make a mess. In the world of digital marketing, where every click counts, guesswork simply won’t cut it.
Let’s be honest. The power in the job market has shifted. Gone are the days when a simple job advert and a competitive salary were enough to attract the best and brightest. Today’s top candidates are discerning consumers, and the product they’re shopping for is their next career move.
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