Published by NewsPR Today | July 2025
In early June, I noticed something strange. My blog, which had been pulling steady traffic for months, suddenly dipped. At first, I blamed seasonality.
Then I saw that I wasn’t alone—other creators and business owners were saying the same thing. That’s when I realized it was something bigger.
The culprit? Google’s June 2025 Core Update.
Google Crushed My Traffic in June. Here’s How I Brought It Back
This update changed the game. Thin content, AI fluff, and vague posts without a clear purpose or experience have lost rankings. On the other hand, helpful, genuine content rose to the top.
I’m not an SEO professional, but I was able to turn things around. If you’re in the same boat, here’s what worked for me—and it might work for you too.
1. I Fixed My Old Content
The first thing I did was go through Google Search Console. I looked at which pages were doing well before the update and saw which ones had dropped.
For each page, I asked myself: is this still helpful? Does it reflect what I’d say today?
Then I made updates. I rewrote introductions that felt outdated, added new examples, and removed broken links. I wasn’t trying to trick the algorithm—I just wanted to make sure the page deserved its ranking again.
2. I Sped Up My Site
One thing I kept reading over and over: speed matters. So I ran a few pages through a free speed test online. Some were taking over five seconds to load, especially on mobile.
I compressed images, deleted a few plugins I didn’t need, and moved to a faster hosting plan. That alone made a visible difference in how fast pages loaded—and my bounce rate dropped.
3. I Added Real-World Examples
Google isn’t just looking for facts anymore. They want experience. So I made it a point to talk more about what I’ve actually done.
For example, instead of saying “You should use long-tail keywords,” I added a section like: “I targeted the phrase ‘recover traffic after update’ on this exact post—and that’s how you found it.”
It wasn’t hard to do. I just had to be honest.
4. I Stopped Using Stock Images
I Stopped Using Stock Images
I used to fill my posts with generic pictures. But now, I take screenshots when I use tools. I even made a few graphs in Excel and added photos from my phone when relevant.
It felt more personal, and I think readers (and maybe Google) appreciated that.
5. I Got Specific With Keywords
Instead of chasing vague terms like “SEO tips,” I started writing for real questions I’d search myself. One of my recent posts uses the phrase “how to fix ranking drop after Google update,” which is exactly what I typed into Google when I was struggling.
That shift helped me show up in searches where people are looking for answers, not generic advice.
6. I Learned About Schema Markup
What is Schema Markup?
I didn’t know anything about schema before, but a friend showed me how to use a free generator. I started with FAQ and Author schema and added it to a few posts.
I can’t say for sure it helped rankings, but I noticed my snippets started showing questions underneath. That’s something I hadn’t seen before.
7. I Made My Posts Easier to Read
I began using questions as headers and made sure the answers came quickly. If I’m writing a section titled “How do you recover traffic?” then I’ll get right to the answer in the next sentence. No fluff.
This helped make the posts easier to skim. It also seemed to match what shows up in Google’s AI-generated summaries now.
8. I Used Internal Links Better
When I publish something new, I now go back to older posts and add a link to it. I also updated some of the old posts to link forward to my recent work.
I use actual descriptions in the link text, like “my post on title optimization,” instead of just “click here.”
9. I Check Google Search Console Every Week
This used to intimidate me, but it’s become a habit now. I look for two things: impressions with no clicks (meaning the title may need work) and new keywords that are showing up.
When I see a keyword I didn’t expect, I make note of it and sometimes write a new post based on that term.
10. I Promote Each Post—But Only Where It Makes Sense
I used to publish and move on. Now, I take a few minutes to share my post where people might care—like a subreddit I’m active in or a Facebook group I trust.
I don’t spam. I just share genuinely useful stuff. And it works better that way.
Final Thoughts
This update was a wake-up call, but in hindsight, I think it made me a better writer. I stopped trying to please the algorithm and started trying to help actual people. Google noticed that.
You don’t need to be an expert to fix things. You just need to care about the content you’re putting out, pay attention to what your readers (and Google) respond to, and keep adjusting as you learn.
That’s what worked for me. I hope it helps you too.
