Published by NewsPR Today | July 2025
So, your site took a hit last month. You’re not the only one. After Google’s June 2025 core update, the SEO landscape shifted again, and it wasn’t subtle. Rankings shuffled. Traffic dipped. Some folks even vanished from page one without warning.
But here’s the thing. It wasn’t random. Sites that lacked E-E-A-T—that’s Experience, Expertise, Authoritativeness, and Trustworthiness—were affected the most. Even ones that looked polished on the surface.
Here’s how to get back on track and come out even stronger.
1. Put a Face (or Voice) Behind the Words
People don’t trust anonymous content. And neither does Google.
Let your readers know who’s behind the words:
- Write in first person when it makes sense.
- Add a headshot, credentials, or a short background story.
- Link your name to a full bio. Don’t stop at just signing your name.
Readers trust real people. If you’ve been hiding behind generic posts, now’s the time to step into the light.
Related Article: The Human-AI Partnership That’s Redefining SEO Success in 2025
2. Talk About What You’ve Done
Search engines are better at spotting fluff versus real stories.
So instead of rewriting someone else’s article, talk about:
- Mistakes you’ve made and what they taught you
- Behind-the-scenes work from real projects
- Stories and outcomes that only you could share
Even if it’s messy, your truth is powerful.
3. Upgrade Your Author Bios
Google wants to know who’s writing your content. Give them something real to look at.
Instead of a generic line like “Jane is an SEO expert,” try this:
“Jane has been managing SEO campaigns since 2014. She’s helped over 100 small businesses boost rankings and loves breaking down complex concepts into everyday language.”
Add links to your LinkedIn, other articles, interviews, or case studies. Prove you’re not just a name on a page.
4. Stop Chasing Links, Start Building Recognition
Links matter, but clout matters more now.
Focus on building a name people recognize:
- Get quoted in industry articles
- Speak on webinars or podcasts
- Collaborate with others in your niche
A brand people talk about will outrank one with thousands of shady backlinks.
5. Cite the Right Sources
Referencing quality data builds trust. But be selective.
Bad example: A blog post from 2019 that quotes another blog
Good example: A 2025 research report from a trusted institution
It shows that you’re staying current and care about accuracy.
6. Make Yourself Easy to Contact
If your site feels like it’s hiding, it’ll get treated that way.
Add basic credibility markers like:
- HTTPS security
- A professional email address
- A clear contact page
- A physical address if you’re a business
These things may seem small, but they tell search engines you’re serious.
Related Article: Google’s June 2025 Core Update Has Finished Rolling Out – What You Should Know
7. Share What Others Say About You
What people say about you outside your site matters more than ever.
To boost your reputation:
- Collect reviews and testimonials
- Highlight case studies or results from clients
- Share screenshots of positive feedback (with permission)
This kind of social proof builds trust fast.
8. Use Schema to Help, Not Trick
Structured data helps Google understand your content better.
Start with the basics:
- Article schema for blog posts
- Author schema for linking bios
- Organization schema for business info
- FAQ schema to show common questions
Use schema to support real content, not to fake importance.
9. Clean Up Old Content
Old pages that say nothing can hurt your overall quality score.
Take time to:
- Update outdated blog posts
- Merge short, similar pages into one useful guide
- Delete weak or irrelevant content
Be ruthless about quality. Less can be more.
10. Keep Showing Up and Earning It
E-E-A-T isn’t built overnight. You earn it by consistently helping people.
Try this:
- Post something helpful at least twice a month
- Answer questions in comments or on social media
- Stay present where your readers already hang out
When readers trust you, Google takes notice.
Final Thoughts
You don’t need to be a big brand or hold a doctorate to win at SEO in 2025. What you do need is proof. Proof that you’re real, that you care about accuracy, and that your work helps people.
