The Situation of Content Creation in 2025: Combining AI, SEO, and Strategy
Feeling like you’re trying to nail jelly to a wall? That’s digital marketing for you. One minute, you’ve finally got to grips with the latest Google update, and the next,…
5 Legal & Profitable AdSense Secrets for 2025 (That Actually Work)
AdSense isn’t about gaming the system; rather, it’s about genuinely understanding what Google values and creating content that reflects those values. I’ve learnt this from years of experimenting with content…
The Ground Just Changed: Handling the Google Core Update in June 2025
Breathe deeply if you’ve been glued to your analytics dashboard for the past week, watching your website traffic spike or plummet. You’re not by yourself. A significant Google Core Update…
The Core Update Post-Mortem: A Step-by-Step Diagnostic Checklist to Identify Exactly Why Your Site Was Hit
The traffic chart looks like an electrocardiogram during a heart attack. Your top keywords have evaporated from page one. A Google core update has just rolled through, and your site…
The Anti-Update Framework: How to Build a “Future-Proof” Site That Gains Traffic from Google Core Updates
The notification hits your inbox or your social feed: “Google is rolling out a new core algorithm update.” For many site owners, those words trigger a wave of anxiety. It’s…